Organized by the Museum of Contemporary Art of Montenegro, a lecture was held at the Perjanički dom by Prof. Dr. Sc. Goran Zlodi, full professor at the Department of Museology, Faculty of Humanities and Social Sciences, University of Zagreb, titled “From Museum Documentation to Communication in a Digital Environment – Standards, Practice and Perspectives.”

Professor Zlodi spoke about the transformation of museums in the digital age, emphasizing that new technologies hold tremendous potential for the preservation, research, and communication of heritage, but that the key question lies in how they are applied. “Technology must remain a good servant, not the master of the museum,” he pointed out, stressing that only purposeful, ethical, and standardized use of digital tools can serve experts, researchers, and, above all, citizens.

A special focus of the lecture was placed on the role of digitizing collections, interoperable systems, and semantic technologies, which enable the inclusion of museum material into global flows of knowledge. Speaking about multimedia, interactive applications, augmented and virtual reality, Professor Zlodi highlighted that such solutions should not be created merely for visual effect, but rather in collaboration between museologists, curators, educators, and IT experts, so that they are culturally sensitive, educational, and adapted to diverse user groups.

As one of the greatest challenges in introducing new technologies, the professor pointed to non-transparent algorithms and the limited human control over systems based on artificial intelligence, which raises issues of ethics, credibility, and responsible interpretation of cultural heritage.